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Noah's Bridge

Noah was born in 2015.

He can reasonably hope to be 85 in the year 2100.

From the day he was born, we have a link to the year 2100.

What will he see looking back as an old man?

What will the planet look like, what actions will we have taken, or do we fear our fellow human?

A point exists beyond what I may hope to see, but that I may choose to influence; a point beyond sight but within reach.

Within this inconvenient truth, lies an inconvenient choice.

A choice to initiate change or to have it imposed upon us.

These are the parents of change; initiation and imposition. Internal choice to initiate action or respond to external forces that are imposed upon us.

Will we choose to initiate in time, for Noah to enjoy the benefits of our actions?

Will we choose to wait and be imposed upon by a heating planet and further loss?

It is our choice to seek, to strive and take action or to wait and yield and blame.

Can we imagine reversing the paradigm of linear supply and demand to a cycle of demand and supply?

Arming the consumer with informed choices, creating demand for responsible production and supply.

Digitally connecting communities that set demands against which product and service is supplied.

Designing business systems that reward good practice, and transparent systems of governance.

Practicing lifecycle approaches through; design, source, make, utilise, reuse, recover, design, make.

Distributing value through communities across industries, jurisdictions and regions, providing trust.

Green New Deals, new economies, the next, blue, green economy, doughnut economics, circular economies.

And there are many more and diverse economies to be imagined, new ecologies, ecosystems and societies and communities where humans are central, not machines or digits.

There will be many economies in the future and data will be one of many currencies.

Owning data, sharing it, trading it and providing incentive to support change.

And this shared data then supporting stories and provenance and enabling and linking communities of purpose.

Collectively and urgently we need mechanisms and systems that accelerate and scale change, minimise harm and pivot behaviour towards a balance between what is used and what is replenished.

There is an old book that talks about a wooden boat that lifts nature and humanity out of peril.

Today we have rising sea levels and heat, failures of leadership, civil unrest and war, and we are on the edge of a precipice.

We need a bridge to get over this deep and dark obstacle to progress; a bridge across which we must and can leap to preserve and enjoy the common wealth that is this planet and the life it supports.

Our children and grandchildren may ask, “What did you do to make change?”

All those alive at the end of this century may ask that question of those alive today, as we should of ourselves.

5,000 years after the old book, in this disrupted world where time is short, Noah needs a bridge.

Perhaps today we need a human centred technology bridge not a wooden boat.

And we have a choice and it is binary; initiate and act or be imposed upon.

Let’s build a bridge.

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